Date: May 31, 2018

Paycards: Generational Trends Shaping the Future of Worker Pay (I)

Session Description

As the landscape of buying and selling changes with the introduction of new technologies and systems, the way people view the exchange of money for workforce compensation is also changing rapidly. As younger workers enter the workforce they are bringing their digitally native ways with them, including their new financial needs and behaviors. Millennials and Generation Z workers (who are now up to age 21) are tremendously influential segments of the workforce—growing in knowledge, confidence, and independence every day. Understanding the needs of these two huge generations of workers is critical to organizations attracting and retaining these large, diverse, new workforces who combined are the largest segment of workers in the U.S. 


Learning Outcomes:


  • This national study reveals hidden habits, perceptions, and preferences of American workers when it comes to money and pay
  • Understanding the perceptions and attitudes of the youngest members of the workforce is vital to a company wanting to remain at the forefront of worker trends
  • Knowing the needs of this generation, including those related to pay, is vital to an organization being successful in recruiting and retaining top talent.



Speaker Information

Brent Gow has been involved in payroll for 40 years. He spent over 17 years at Starbucks Coffee Company as the Director of Global Payroll and is currently the Manager of the entity BRGow & Associates. He provides consulting services for payroll operations, payroll tax and other payroll-related areas such as compliance and technical issues involving complex domestic and international payrolls, payroll taxes, benefits, labor laws, and payroll/payroll tax responsibilities associated with mergers and acquisitions. At Starbucks, he had oversight for vendor relationships and contracts.

Brent served as the President of the American Payroll Association in 2012 and is currently serving on APA's Board of Directors and is a member of the APA Finance and Audit Committee. In 1990, Brent was named the APA's "Payroll Man of the Year" in recognition of his contributions and dedication to the advancement of the payroll profession and the APA. He currently serves on APA's Strategic Leadership Task Force.

Brent chairs the Board of Advisors for the Payroll Administration Guide, an online publication of Bloomberg Tax.

George Mavrantzas joined the Global Cash Card team in September of 2009. He has over 18 years of experience in the prepaid industry with the last 12 years specifically in paycards. Prior to Global Cash Card, George held several senior level positions at firms including Powertel, T-Mobile, ITC Financial Services, & Incomm. He has worked in all facets of prepaid and paycard operations including but not limited to: Business Development, Project Management, Customer Service, Implementation, Relationship & Account Management, and Social Media Expansion.

As Vice President of Special Projects, George is responsible for delivering executive presentations, supporting & managing strategic channel partnerships, and contributing to executive decisions. In addition, he is a prolific speaker at a variety of industry events including at American Payroll Association Local Chapters and Statewide Conferences. George is a recognized expert in the prepaid industry, and is invited to speak at over 50 conferences a year to educate payroll professionals on the benefits of electronic pay. He is a member of the American Payroll Association's National Speakers Bureau and in 2014 & 2015 received the American Payroll Association's Citation of Merit.

George is a graduate of the University of North Florida.

Steve Byrnes is a Business Development Sales Executive for Visa. He is responsible for developing and executing the sales strategy for emerging payments which includes Visa prepaid solutions for both financial institutions and program manager partners.

Steve has 10 years of experience in the prepaid vertical. Prior to joining Visa in 2011, he worked for two Visa prepaid partners in their national sales and business development organizations.